Pepsi Announces First-Ever Brand NFT with "Pepsi Mic Drop" Collection

Today, Pepsi announces the brand's first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection. Anchored in the brand's roots in music, Pepsi is creating 1,893 (to mark the year Pepsi was born) unique generative-style NFTs that will go live on the Ethereum blockchain tomorrow, Friday, December 10 at 12:00 PM EST, free for users (outside of gas fees).

The exclusive generative traits of the Pepsi Mic Drop genesis NFT collection, generated randomly by an algorithm so each NFT is totally unique and different, pay homage to the brand's storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades. The Pepsi Mic Drop NFTs will be grounded in variations of a microphone visual and inspired by iconic Pepsi flavors including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar – even fan-favorite Crystal Pepsi and many more.

"Pepsi has always been a brand with a strong heritage in music and pop culture, so it's only fitting for us to bring that legacy into the new world of NFTs with a 'mic drop' of epic proportions," said Todd Kaplan, Vice President – Marketing, Pepsi. "We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future."

Pepsi is implementing a waitlisting process at the start of the user experience to ensure an equitable experience for consumers with more manageable gas fees and secure participation. The Pepsi Mic Drop wallet waitlist opens Friday, December 10 at 12:00 PM EST on micdrop.pepsi.com. From there:

- On Tuesday, December 14 at 12:30 PM EST, consumers who have been waitlist-approved will be able to mint one of 1,843 Pepsi Mic Drop NFTs free of charge (not including Ethereum gas fees). Consumers should stay tuned as the 50 remaining NFTs will be held for other exciting initiatives in the near future.
- Once a consumer is verified, the token will be minted and directly sent to their wallet.
- Consumers will then be able to identify their exact Pepsi Mic Drop NFT and are welcome to list on OpenSea or any other third-party platform at any point by satisfying the selected platform's terms of service.

In keeping with the Pepsi brand's thought leadership in emerging marketing practices, Pepsi is implementing a carbon offset program for the launch of the Pepsi Mic Drop NFT to ensure a net carbon footprint of zero.

The Pepsi Mic Drop NFT collection was designed by and created with VaynerNFT, a consultancy under the umbrella of the VaynerX holding company.

For full rules, regulations, terms, and conditions, please visit micdrop.pepsi.com.

Participation in the Pepsi Mic Drop is limited to individuals who are United States persons for U.S. tax purposes, and a participant will agree as a condition of participating to provide certain information to establish their tax status upon request. Participants are responsible for paying any taxes owed as a result of participating in the Pepsi Mic Drop and should consult their tax advisors to determine the tax consequences to them.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

SOURCE PepsiCo

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