How Will DeFi Enter the Mainstream?

I’ve been thinking a lot about DeFi, the latest significant emerging blockchain technology segment.

Despite the excitement and positivity surrounding it, DeFi is not on a good trajectory. DeFi users (just like its creators) are geeky. They are mostly crypto nerds or early adopters.

The innovation around DeFi merits that it grows beyond its early adopters beachhead, but it is facing headwinds because its growth will be limited if it doesn’t break out and start attracting more mainstream users.

For DeFi to thrive, it must enter the mainstream and attract those users who do not tolerate nor understand DeFi’s geekiness.

I’ve written a post on CoinDesk explaining why and how DeFi could grow further: For DeFi to Grow, CeFi Must Embrace it.

I do believe that the central exchanges have an opportunity to incorporate DeFi products into their offerings, but both sides have some work to accomplish, in terms of technical integration and market education.

Entrepreneur at heart. Passionate about the right things.
William is the author of the upcoming book, The Business Blockchain.
He is:
- General Partner at Virtual Capital Ventures, an early stage venture capital fund,
- and currently on the Board of Directors of OB1, the OpenBazaar open source protocol that is pioneering decentralized peer-to-peer commerce,
- a Board Advisor to the Ethereum Foundation,
- a member of OMERS Ventures Board of Advisors,
- an Advisory Board member to the Coin Center,
- and founder of Startup Management.

Started 4 companies, pivoted 1 (Eqentia), sold 2 (CYBERManagement to Aberdeen Group, and Engagio to Influitive). Worked at 4 sizes of companies: 1 x-large (Hewlett-Packard), 1 medium-large (Cognizant), 1 small (Aberdeen), and 4 x-small (startups). William has seen the whole spectrum. In each case, these companies were experiencing a high velocity of growth. He held senior management positions in sales, marketing, business process reengineering, and practice leadership.

During the early Internet period, William also authored 2 books (Opening Digital Markets and The Business Internet), consulted for numerous companies, was a professional speaker and wrote a ton of articles throughout the years.

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