Bristlecone Labs enables the rapid prototyping and co-creation of Internet-of-Things (IoT) and advanced analytics use cases for manufacturing and retail. This innovation hub enables customers to define the next generation roadmap for supply chain planning and execution. Sensors and advanced analytics bring real-time 'sense-and-respond' scenarios to their supply chains. Bristlecone Labs will allow customers to experience, first-hand, the impact that edges (boundaries or end points) of the supply chain can have on their businesses.

Irfan A. Khan, President and CEO, Bristlecone, stated, "Today's supply chains are extremely susceptible to disruption. The ability to predict the points of failure and respond with agility can be a true game changer. Bristlecone is building niche, intelligent platforms to help our clients gain a competitive advantage by responding real-time to these issues. We are excited to see the infinite upside potential this initiative brings to our customers' businesses, increasing agility and resilience and improving customer satisfaction and financials."

Bristlecone has a long and rich history of delivering value through end-to-end supply chain advisory and implementation services. Through its cutting-edge solutions like Energy Use Reduction, Machine Health Detection, and Real-time Inventory Detection and Management leveraging IoT and advanced Cloud-based analytics, it enables its customers to sense and respond in real-time and extract business efficiencies to their fullest capacities.

According to Gartner, "Open innovation recognizes that valuable capabilities and talent exist outside the organization, and that genuine breakthroughs often come from unexpected fields. Open innovation uses the ecosystem to connect internal and external resources, as well as ideas, throughout the entire innovation process." (1). Bristlecone Labs is leading the charge in realizing this spirit of Open Innovation.

Ramesh Sivakaminathan, Vice President, Practice and Innovation, Bristlecone shared, "Digital economy needs like rapid prototyping require a one-stop partner who understands the dynamic nature of the technology and the diverse eco-system of providers. These partners can quickly enable turnkey solutions that are cost-optimized and easy to deploy. This is where Bristlecone makes a difference to the end customer." He added, "In today's competitive landscape, faster time-to-market, accelerated implementation of projects and quick, accurate decision-making are critical competitive advantages that we will co-create with our customers with Bristlecone Labs."

Bristlecone is a subsidiary of the Mahindra Group, a global federation with nearly USD 28 billion market capital and businesses spanning utility vehicles, IT, defense systems, automotive, hospitality and more. Bristlecone Labs embodies the federation's core value of 'Rise', which stands for accepting no limits, developing alternative thinking and driving positive change.

About Bristlecone:
Bristlecone is a premier supply chain advisory and analytics SaaS+ firm focused on enabling 'Digitally Connected' supply chains for hi-tech, CPG, retail and process industries. Bristlecone has enabled strategic, incremental value for over 250 customers across multiple industry verticals. With its singular focus on addressing procurement, supply chain and analytics challenges, Bristlecone helps clients diagnose, design, enable and enhance their operations by encapsulating years of experience into pre-configured solutions, accelerated deployments and enhancement packs for the leading supply chain technologies.
Headquartered in California's Silicon Valley, Bristlecone also has offices located across the United States, Canada, the United Kingdom, Germany, Switzerland, Singapore, Malaysia and India.
bcone.com

(1) Gartner, Five Business Ecosystem Strategies Drive Digital Innovation, Marcus Blosch, Betsy Burton, 12 January 2016.

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