dgroup, which was founded in 2001, employs approximately 60 people and has locations in Hamburg and Dusseldorf. Terms of the acquisition were not disclosed, and completion of the acquisition is subject to customary closing conditions.

dgroup provides a range of services, primarily for retail and consumer goods companies, which include e-commerce and multi-channel services, online marketing and analytics, application development, IT architecture and project management. It offers consulting advice and methodologies to support digital innovation and it provides clients with transformation and execution services to develop new digital ventures.

“The acquisition of dgroup will help expand Accenture’s leading combination of digital transformation capabilities in Germany,” said Michael Brueckner, managing director, Accenture, Austria, Switzerland and Germany. “dgroup’s local market experience coupled with Accenture’s global reach, industry knowledge and technology expertise will enhance Accenture’s capabilities and talent in digital and management consulting, bringing together a highly skilled team focused on digital excellence. Not only will Accenture have a greater presence in the digital market, we will be better placed to make our extensive global digital transformation capabilities available to all clients.”

“dgroup has established a reputation for agile approaches to digital transformation and execution in Germany,” said Mathias Gehrckens, co-founder and managing partner, dgroup. “We are excited to join the global Accenture family and adding our knowledge and expertise to Accenture’s global capabilities. Together we will bring new value to a greater range of clients.”

“Retail and consumer goods companies are among the most affected by digital disruption. Millennial consumers in particular expect digital interaction and a personalized customer experience. To meet the future needs of these digital consumers, retail and consumer goods clients are rethinking their commercial operating models and require increasing support for digital transformation,” said Brueckner. “This acquisition supports Accenture’s strategy of building digital capabilities to provide end-to-end digital transformation services.”

In 2015, dgroup won the brand eins award for “Best Consultancy 2015" and was among the “Top 10 Management Consultancies for Internet / Media”.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 375,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.
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