Finyear Links | Cutting Costs the Wrong Way Can Damage Your Brand

What do you do when you cut costs and it doesn’t stick? Think strategy and culture. Gregg Clark, Americas advisory consumer products and retail leader, Ernst & Young.

A globally diversified consumer products company had spent five years attempting to cut costs. It had looked at expenses across the board, scouring each SG&A line item looking for efficiencies. From travel and procurement to HR and IT to core business services, the company sought savings…

Full article:
www.industryweek.com/cost-management-amp-bpm/cutting-costs-wrong-way-can-damage-your-brand

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