FC Barcelona & Chiliz Join Forces in a New Global Blockchain Alliance

FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. The agreement, which is part of Barça's new digital and commercial strategy, will help the Club stay closer to its global fanbase through Barça Fan Tokens ($BAR), digital assets that allow supporters to take part in polls and surveys on Chiliz fan voting & rewards mobile app Socios.com.

Josep Pont (left), Board of Directors Member & Head of the Commercial Area of FC Barcelona, with Alexandre Dreyfus (right), CEO of Chiliz & Socios.com at the signing of the official agreement at Camp Nou, Barcelona.

Josep Pont (left), Board of Directors Member & Head of the Commercial Area of FC Barcelona, with Alexandre Dreyfus (right), CEO of Chiliz & Socios.com at the signing of the official agreement at Camp Nou, Barcelona.

Barça fans all over the world will be rewarded for every action taken on Socios.com, climbing up leaderboards and receiving reward points which can be exchanged for exclusive merchandise and unique once-in-a-lifetime experiences. $BAR Fan Token holders can also look forward to other features on Socios.com, including Chat, Fan Token trading, games and community challenges.

The agreement is the first blockchain partnership to be signed by the club, and is part of FC Barcelona's global expansion strategy. The new partnership boosts the Club's commitment to looking to new digital channels and formats for connecting and generating engagement with their global audience.

Statement by Josep Pont, FC Barcelona Board Member and Head of Commercial Area

"We are proud to welcome Chiliz to the Barça family as a new global partner. This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the Club closer to our fans around the world. This agreement also forms part of FC Barcelona's goal to become associated with leading brands that can help us consolidate our new commercial and digital strategy, with the development of new streams for the generation of resources helping to make us a benchmark both on and off the field."

Statement by Alexandre Drefyus, CEO & Founder of Socios.com & Chiliz

"We are very excited to welcome FC Barcelona to Socios.com, and even more excited to start engaging with their massive fan base around the world. With over 300 million fans worldwide, Barça's fandom spans countries as well as cultures. The Club is without a doubt the most renowned and the most supported football club in the world and we can't wait to see their fans start to influence Club decisions. Adding FC Barcelona fans to the Socios.com global community takes us one step closer to our goal of mainstream adoption of blockchain. Every time a fan downloads the app, we are furthering education, and every time a fan buys a Fan Tokens, we are strengthening the use cases of this innovative technology."

Barça Fan Tokens will be available in Q2 2020. 40 million will be made available, with each $BAR costing €2 at the initial point of sale.

Fans will be able to purchase Barça Fan Tokens when the FC Barcelona Fan Token Offering (FTO™) opens. In order to buy Barça Fan Tokens, fans must use Chiliz ($CHZ), the digital currency of Socios.com. Fans can buy $CHZ on the Socios.com app, or they can transfer from a digital wallet. Fan Tokens can also be purchased on Chiliz.net - the world's first crypto exchange for sports & entertainment. $CHZ is listed on many of the world's largest cryptocurrency exchanges.

Fans will also be able to accumulate free $CHZ and $BAR Fan Tokens periodically through Token Hunt, Socios.com's in-app Augmented Reality (AR) feature.

About Chiliz
Chiliz ($CHZ) is a digital currency for sports and entertainment platforms.
chiliz.com

About Socios.com
Socios.com helps football clubs achieve digital transformation through blockchain technology. Socios.com is powered by the Chiliz token ($CHZ).
socios.com

SOURCE Chiliz

Chaineum : ICO, STO Boutique
Laurent Leloup : Conseil transformation blockchain
HealthTech Finance : HealthTech Investment Banking, levée de fonds

This website is for informational purposes only and does not constitute an offer to sell, a solicitation to buy, or a recommendation for any security, nor does it constitute an offer to provide investment advisory or other services by FINYEAR.
No reference to any specific security constitutes a recommendation to buy, sell or hold that security or any other security.
Nothing on this website shall be considered a solicitation or offer to buy or sell any security, future, option or other financial instrument or to offer or provide any investment advice or service to any person in any jurisdiction.
Nothing contained on the website constitutes investment advice or offers any opinion with respect to the suitability of any security, and the views expressed on this website should not be taken as advice to buy, sell or hold any security. In preparing the information contained in this website, we have not taken into account the investment needs, objectives and financial circumstances of any particular investor.
This information has no regard to the specific investment objectives, financial situation and particular needs of any specific recipient of this information and investments discussed may not be suitable for all investors.
Any views expressed on this website by us were prepared based upon the information available to us at the time such views were written. Changed or additional information could cause such views to change.
All information is subject to possible correction. Information may quickly become unreliable for various reasons, including changes in market conditions or economic circumstances.