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Data’s Continuing Digital Transformation Of The Role Of The CMO

Perhaps more than any executive position within companies, digital transformation is having the greatest impact on chief marketing officers or CMOs. The explosion of both social media usage as a means of consumer engagement and of mobile device ownership is offering enormous potential in how to reach customers on a more personal level. This means marketing departments’ and CMOs’ roles are expanding dramatically and the personnel making up these teams are also changing to include everyone from designers to mathematicians.


The changing nature of the CMO is also advancing the technology needed to properly understand audiences, operate campaigns, react to events and even collaborate across businesses. Just the latest digital marketing startup to raise funding is Boston-based Crimson Hexagon, which is taking on USD20m in a new round. It highlights the growing role of dashboard and portals in marketer’s arsenals, with Crimson Hexagon providing visualisation to help brands and agencies make sense of social data, possibly the most transformative aspect of the CMO’s role...

Read more:
http://www.pivotl.com/2016/03/08/datas-continuing-digital-transformation-of-the-role-of-the-cmo/

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Vendredi 11 Mars 2016


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