BUY WAY Personal Finance, the consumer credit specialist – formerly BNP Paribas Personal Finance Belgium, better known under the brand name Cetelem – plans to meet this need and aims to become the reference company in its field by drawing on its specific experience of over 15 years and its strong citizenship values.
Supported by Apax Partners, a major investment fund, BUY WAY PF is an independent player that benefits from a solid financial basis: more than 70 million euros of own capital and about 500 million euros of outstanding credits.
A full range of services and advanced computing tool
BUY WAY PF has 220 professional staff, more than 500,000 customers and more than 1,500 partner points of sale that distribute its loans, guaranteeing its position as financing leader at the place of sale in Belgium and Luxembourg.
BUY WAY PF has a full platform of financial services management, effective computing tools and a sophisticated system of credit scoring, enabling it to offer and manage:
- first and foremost credit and payment cards, co-branded or otherwise, on its own behalf or for third parties,
- as well as instalment credit, personal loans and car loans.
“Our professionalism and spirit of innovation enable us to propose the appropriate financing solutions and the best service, combining an ability to manage major credit volumes and the guarantee of personalised customer follow-up,” stresses Damien Guermonprez, CEO of BUY WAY PF. “Whether at the place of sale or at the time of a personal contact, we make every effort to facilitate the act of purchase and to support our customers.”
Partner of the biggest names in the retail world, and also of the banks
Thanks to its know-how, BUY WAY PF is today a recognised partner:
- not only of major chain stores and car dealerships: Makro, Metro, Media Markt, Saturn, Vanden Borre, Eldi, Photo Hall, Ikea, Expert, Conforama, Auchan, KIA, etc.
- but also of banks that, such as KBC for the past eight years, entrust it with their credit card management.
Christian Guiraud, President: "We want to develop banking partnerships identical to our current partnership with KBC. The recent Consumer Credit Act is bringing major changes to the management of customer accounts but will enable us to draw on our know-how in this field in providing services to banks.”
Principally present in Belgium and Luxembourg, BUY WAY PF aims to broaden its financial services management capacities to include:
- other European countries by benefiting in particular from the new European regulations on harmonising methods of payment in Europe,
- other players from the retail of banking world, in Belgium and Luxembourg and beyond.
The Cetelem heritage
Since it was founded in 1996, Cetelem Belgium, subsidiary of BNP Paribas, renamed BNP Paribas Personal Finance Belgium, established itself among Belgian consumers as a credit partner combining a spirit of responsibility, flexibility and efficiency.
In October 2010, the Apax Partners investment fund acquired BNP Paribas Personal Finance Belgium, subsequently renaming it BUY WAY PF and entrusting its operational management to a CEO, Damien Guermonprez, a recognised professional in the sector who headed the Accord bank (Auchan group). Christian Guiraud, who previously held this post, will be accompanying BY WAY PF during this new stage as President.
Further information is available at buyway.be
Supported by Apax Partners, a major investment fund, BUY WAY PF is an independent player that benefits from a solid financial basis: more than 70 million euros of own capital and about 500 million euros of outstanding credits.
A full range of services and advanced computing tool
BUY WAY PF has 220 professional staff, more than 500,000 customers and more than 1,500 partner points of sale that distribute its loans, guaranteeing its position as financing leader at the place of sale in Belgium and Luxembourg.
BUY WAY PF has a full platform of financial services management, effective computing tools and a sophisticated system of credit scoring, enabling it to offer and manage:
- first and foremost credit and payment cards, co-branded or otherwise, on its own behalf or for third parties,
- as well as instalment credit, personal loans and car loans.
“Our professionalism and spirit of innovation enable us to propose the appropriate financing solutions and the best service, combining an ability to manage major credit volumes and the guarantee of personalised customer follow-up,” stresses Damien Guermonprez, CEO of BUY WAY PF. “Whether at the place of sale or at the time of a personal contact, we make every effort to facilitate the act of purchase and to support our customers.”
Partner of the biggest names in the retail world, and also of the banks
Thanks to its know-how, BUY WAY PF is today a recognised partner:
- not only of major chain stores and car dealerships: Makro, Metro, Media Markt, Saturn, Vanden Borre, Eldi, Photo Hall, Ikea, Expert, Conforama, Auchan, KIA, etc.
- but also of banks that, such as KBC for the past eight years, entrust it with their credit card management.
Christian Guiraud, President: "We want to develop banking partnerships identical to our current partnership with KBC. The recent Consumer Credit Act is bringing major changes to the management of customer accounts but will enable us to draw on our know-how in this field in providing services to banks.”
Principally present in Belgium and Luxembourg, BUY WAY PF aims to broaden its financial services management capacities to include:
- other European countries by benefiting in particular from the new European regulations on harmonising methods of payment in Europe,
- other players from the retail of banking world, in Belgium and Luxembourg and beyond.
The Cetelem heritage
Since it was founded in 1996, Cetelem Belgium, subsidiary of BNP Paribas, renamed BNP Paribas Personal Finance Belgium, established itself among Belgian consumers as a credit partner combining a spirit of responsibility, flexibility and efficiency.
In October 2010, the Apax Partners investment fund acquired BNP Paribas Personal Finance Belgium, subsequently renaming it BUY WAY PF and entrusting its operational management to a CEO, Damien Guermonprez, a recognised professional in the sector who headed the Accord bank (Auchan group). Christian Guiraud, who previously held this post, will be accompanying BY WAY PF during this new stage as President.
Further information is available at buyway.be
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